Health Canada is looking into whether two cannabis companies’ sponsorship of a children’s charity event last October is in violation of promotion restrictions within the Cannabis Act.
Cannabis sector companies Canopy Growth Corp. and Halo Labs were among the sponsors of an Oct. 23 event in support of Kids, Cops & Computers for the Merry Go Round Children’s Foundation, whose honorary chairman is federal Organized Crime Reduction Minister Bill Blair.
During the annual event called Inspiration Night, held in Toronto, the cannabis companies’ logos were used in a poster of sponsors and other materials, according to pictures posted by the non-profit online.
A Health Canada spokesman says the Cannabis Act does not prohibit the sponsorship of a person, entity, activity or facility but that sponsorship cannot be used to promote cannabis and it is prohibited to display a brand element of cannabis.
However, the act says it is prohibited to use a trademark or brand name slogan that evokes or is reasonably associated with cannabis, said Toronto-based lawyer Matt Maurer.
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